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Product Description


  • Author: Dinesh madan
  • Publication: Pooja Law House
  • Cover: Paperback
  • Language: English


Covers complete syllabus
Facilitates concepts building
Easy language
Graphical presentation
Examination oriented
Every chapter starts with a background note as: “What will we study in this chapter?” This provides clarity about key topics of the chapter and facilitates better concepts building while reading the chapter.
Similarly, every chapter ends with a summary note: “Chapter at a Glance” in a Graphical form to quickly recall and memorize the key points of the chapter
Review questions with hints at end of chapter to facilitates quick revision of the chapter

Contents -

Chapter 1 Business Environment

Chapter 2 Business Policy and Strategic Management

Chapter 3 Strategic Analysis

Chapter 4 Strategic Planning

Chapter 5 Formulation of Functional Strategy

Chapter 6 Strategy Implementation and Control

Chapter 7 Reaching Strategic Edge

Examination Papers May 2018



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