Mall Management With Case Studies By ABHIJIT DAS

A Comprehensive & Authentic Textbook on Business Organisation for B.Com/BBA Students

• An authentic, simple & crisp presentation of the subject matter.
• Business concepts have been explained in a lucid, pragmatic and students-friendly language.
• Extensive use of tables has been made to have better understanding of the subject.
• Covers the syllabus for B.Com and BBA.
• Each paragraph is distinctly numbered and starts with the relevant background of the subject.
• Previous years' questions set for B.Com. have been incorporated at the end of each chapter.
• Answers to questions have been indicated by reference to para numbers.
• 
  

• ABOUT THE BOOK

   

   

  A COMPREHENSIVE TEXT BOOK CUM PRACTICE GUIDE ON MALL MANAGEMENT

   

  This book offers a balanced, strategic and practical approach to growing  sector of organised retail - Shopping Centres - with resources generated from the author's practical experience in India and abroad, online resources, case studies, industry professionals' experience, etc.

   

  A complete guide detailing : Steps to successful establishing of Mall from concept stage to opening of the mall and then managing it further with best practices of CRM marketing, operations, leasing, tenant mix, financing, facilities management, atmospherics, communication mix and other add-ons like entertainment options, its importance, multiplex operations, brand valuation for mall, parking management, food court management, retail demand analysis, etc.

   

  Some of the topics discussed comprehensively are:

   

  • Retail Management

  • Real Estate and Shopping Centre Potential in India

  • Pre-development process : Site selection

  • How to understand and review a commercial lease

  • Concept of tenant mix

  • Shopping Centre Quality Index

  • Marketing and marketing planning

  • Major Engineering Equipments

  • Maintenance management

  • Operational Formats

  • Entertainment in shopping

  • Sources of Revenue

  • Shopping centres - A macro-economic view

  • Financial aspects of Shopping Centre Management

  • Case Studies with Operational Formats